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Nusrat Durrani is General Manager/SVP of MTV World, a division
of MTV created in 2004 to launch new MTV-branded channels
that super-serve emerging bi-cultural audiences in the U.S.:
MTV Desi for South
Asian-Americans, launched in July 2005; MTV
Chi for Chinese-Americans launched in December 2005;
and MTV K for Korean-Americans planned for 2006. Nusrat
is considered a pioneer in bringing global pop culture to
America and has been instrumental in the emergence of the
Asian-American pop music scene. He is also chairperson of
the MTV Networks Diversity Council.
In 1995, fascinated by the creativity of MTV and the evolution
of new media, Nusrat moved to New York. He was hired by
MTV Networks in 1996 and was a part of the team that launched
MTV's interactive division. He has held various positions
in the company, including Director of Business Development
and Operations and VP Strategic Partnerships and e-Commerce
for MTV, VH1, CMT and Comedy Central.
Nusrat was born in Lucknow, India, and attended Lamartiniere
College and University of Lucknow, where he obtained a Master's
in Business Administration. He also has a Master's in Communications
from the New York Institute of Technology.
Before moving to the U.S., Nusrat lived for five years in
Dubai, U.A.E, where he worked as Marketing Manager for Honda
Motor Cars. He has also lived and worked in New Delhi, India.
Nusrat has traveled extensively, and is a photographer and
a writer. He is married to Afshan, a fashion designer, and
they have a daughter, Laila, who is 6 years old. |
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