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Headlines from the Heartland:
expansion and localization in the Hindi public sphere
Sevanti Ninan
Visiting Scholar, Center
for the Advanced Study of India
and Annenberg's Center for Global Communication Studies
Date & Venue:
February 5, 2007
12:30 pm - 1:30 pm
Center for the Advanced Study of India, 3600 Market St, Suite 560
Philadelphia
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The talk will draw from Sevanti Ninan's forthcoming
book that is based on her fieldwork in eight Hindi-speaking
states in central and northern India. In the 1990s, a newspaper
revolution began blowing across India. When literacy levels
rose, communications expanded, and purchasing power climbed
in these Hindi-speaking states, newspapers followed, picking
up readers in small towns and villages. Even while these
new media surged to the top of national readership charts,
they localized furiously in the race for readers. But in
this universe of local news, questions arose about what
localization was doing to regional identity and consciousness.
Her work is set against the socio-economic and political
changes in the countryside, telling a story of how journalism
flowered in unexpected and unorthodox ways, and colorful
media marketing unfurled in the Hindi heartland.
Sevanti Ninan is currently a columnist based in New Delhi
writing on media for The Hindu and the Hindustan and founder-editor
of The Hoot.org, a South Asian media watch website. She
began her career at the Hindustan Times and has been development
correspondent, special correspondent, and magazine editor
at the Indian Express. Her books include Through the Magic
Window: Television and Change in India (Penguin India, 1995);
Plain Speaking with Chandrababu Naidu (Viking, 2000); and
Rajasthan (Roli Books 1980). Her forthcoming book on the
Hindi press, Headlines from the Heartland: Reinventing the
Hindi Public Sphere will be published by Sage Publications
in April-May 2007. She was educated at the University of
Madras and the University of Illinois at Champaign-Urbana.
Sevanti will be in residence at Center for the Advanced
Study of India until February 12th.
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